Post by huangshi715 on Feb 15, 2024 8:52:59 GMT
How to use the principle of commitment and consistency on your landing page: Ask for a very small commitment upfront. Break up your “asks” into manageable steps. The principle of social proof Social proof relies on the idea that, in moments of uncertainty, people naturally do things they see others doing. Cialdini cites an experiment in which researchers participating in a door-to-door charity campaign found that people were more likely to donate when the list of prior donors was longer. If that list included people that the prospective donor knew — for example, friends and neighbors — then .
How Conversion Rate Experts uses social proof South American flower Papua New Guinea Email List delivery shop daFlores nearly doubled their revenue when they added an element of social proof to their landing page. The original version of the site displayed a banner that showed three customer testimonials in rotation: Persuasion: daFlores control Control version with three testimonials in rotation. Image source. After doing some research and discovering that some new visitors had never heard of daFlores, Conversion Rate Experts decided to show daFlores’ popularity by replacing the rotating banner with with a static image that read, “¡GRACIAS a nuestros mas de 600,000 seguidores en Facebook!” Thanks to our 600,000+ Facebook fans.
Persuasion: daFlores variation Test version with static image reading “Thanks to our 600,000+ Facebook fans.” Image source. That one simple change resulted in a 44% lift in sales for the online florist. Leads who saw that daFlores had upwards of 600,000 fans probably felt that they were a great company that provided great services. That’s the power of social proof. But as this example shows, social proof can be a double-edged sword. When you have weak, fake or vague testimonials, social proof can actually work against you. Even if a testimonial is real but feels fake, it can act as negative social proof and turn visitors away. Social proof is a double-edged sword. Testimonials that feel fake will work against you.
How Conversion Rate Experts uses social proof South American flower Papua New Guinea Email List delivery shop daFlores nearly doubled their revenue when they added an element of social proof to their landing page. The original version of the site displayed a banner that showed three customer testimonials in rotation: Persuasion: daFlores control Control version with three testimonials in rotation. Image source. After doing some research and discovering that some new visitors had never heard of daFlores, Conversion Rate Experts decided to show daFlores’ popularity by replacing the rotating banner with with a static image that read, “¡GRACIAS a nuestros mas de 600,000 seguidores en Facebook!” Thanks to our 600,000+ Facebook fans.
Persuasion: daFlores variation Test version with static image reading “Thanks to our 600,000+ Facebook fans.” Image source. That one simple change resulted in a 44% lift in sales for the online florist. Leads who saw that daFlores had upwards of 600,000 fans probably felt that they were a great company that provided great services. That’s the power of social proof. But as this example shows, social proof can be a double-edged sword. When you have weak, fake or vague testimonials, social proof can actually work against you. Even if a testimonial is real but feels fake, it can act as negative social proof and turn visitors away. Social proof is a double-edged sword. Testimonials that feel fake will work against you.