Post by huangshi715 on Feb 15, 2024 7:50:14 GMT
CLICK TO TWEET How you can apply this principle to your landing pages If you have an impressive number of people who have signed up for your product, then feature that number prominently on your landing pages. Use language that creates individual incentive by making people feel they are missing out on benefits their peers – and even competitors – are receiving from using your product. on this landing page: InVision-landing-page The sub-headline below the form reads, “Over 160,000 other designers use and love InVision.
By highlighting that 160,000 other designers are using and Japan Email List loving InVision, they make potential customers think they are missing out on the benefits their peers and competitors are getting. Don’t forget to test your assumptions By understanding the psychology of desire and taking a few cues from successful brands, you can make small changes to your landing pages that result in big conversion wins.
Always remember that your audience is likely different from that of these big companies. Psychological triggers that work for them may be counter-productive for you. Validate your assumptions by A/B testing the changes you put into place. Which of these Let me know in the comments! This post is a modified excerpt from “How to Get Better Marketing Results with Beautiful Design,” a comprehensive guide to help marketers create more beautiful – and higher converting – landing pages, email campaigns and websites.
By highlighting that 160,000 other designers are using and Japan Email List loving InVision, they make potential customers think they are missing out on the benefits their peers and competitors are getting. Don’t forget to test your assumptions By understanding the psychology of desire and taking a few cues from successful brands, you can make small changes to your landing pages that result in big conversion wins.
Always remember that your audience is likely different from that of these big companies. Psychological triggers that work for them may be counter-productive for you. Validate your assumptions by A/B testing the changes you put into place. Which of these Let me know in the comments! This post is a modified excerpt from “How to Get Better Marketing Results with Beautiful Design,” a comprehensive guide to help marketers create more beautiful – and higher converting – landing pages, email campaigns and websites.